Marketing experts have accepted the fact that personalized emails can give better results than conducting generic campaigns. Sending personalized emails tends to have a higher chance of being opened by the receivers. They reflect a better understanding of the customer base of the brand and help increase sales. Even organizations handling their work with Salesforce manage their email marketing campaigns with platforms like MailChimp. But to make their campaigns, businesses trust on MailChimp and Salesforce integration.
MailChimp integration with Salesforce helps with email personalization so the right message can be sent to the right person at the right time. The integration helps the marketing team to manage all its email campaigns from within Salesforce only.
Benefits of MailChimp Integration with Salesforce
Marketing representatives can efficiently handle their email marketing campaigns by conducting MailChimp integration with Salesforce. Here we have listed some of the major benefits that teams can achieve with this integration:
- Data Synchronization
With this integration, you can achieve data synchronization so you can import data from Mailchimp and Salesforce and vice-versa to update subscribers, contacts, and mailing lists in real-time.
Syncing the data from both platforms helps to achieve an automated scheduled process, which allows managing email marketing campaigns from both ends. This process will help to optimize your marketing campaigns according to customer interests and behavior.
- Better Email Tracking
Salesforce and Mailchimp integration makes it easy for marketers to track leads and subscribers. It allows them to manage campaign activities from both Salesforce and Mailchimp.
The integration helps the team access rich and meaningful insights by conducting data synchronization, which will help them to know how customers are responding to emails. Thus emailers can be optimized using these insights for further targeting.
- Automation
With the integration, teams can automate monotonously repetitive tasks, which saves them time and reduces the chances of human errors. All the saved time can be efficiently used for optimizing and improving marketing campaigns.
- Creation of Segments
The MailChimp and Salesforce integration allow creating an audience segment based on specific criteria. Conducting segmentation will allow to automatically update contact and lead information in Salesforce CRM. This will be helpful when targeting the audience with personalized emails.
Having segments allow teams to group and tag customer information according to different criteria. They can segment the emailer’s subscriber data based on buyer personas so they can target niche customers easily.
Achieve Successful MailChimp and Salesforce Integration with Experts
Mailchimp integration with Salesforce helps marketers to improve and optimize email marketing campaigns by accessing all the data in a single view. It helps to keep the different departments on the same page as the marketing team. But integrating these two platforms can be a tough task when you are not aware of the best practice of doing that. Hiring Salesforce integration services is your way to getting started with it.
Talk to our experts on what kind of integration your business needs that could save your team time and effort of switching between systems to access and track data.
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